Mother’s Secret is a fictional beer brand marketed to mothers who want to have a moment to relax. The design and formula will appeal to both women and men wanting a small-town brewed stout. Two varieties of the stout are offered: one with and one without alcohol, so that even new mothers can safely enjoy Speakesy Secret. The package design emulates a 1920’s pinup with a simplified modern twist. The packaging also includes gold foiling to give the design a unique pop that is not overly flashy but grabs your attention.